Why does a Quick Service Restaurant want to employ outdoor digital drive-thru menu boards?

Making the decision to switch from static to digital menu boards is a significant decision, especially in the drive-thru.  Before this decision is made, you must ask yourself “Why do you want digital menus?”  If your response is “Digital menu boards are cool” or “My competitor is doing it, so I should too”, you have a tough road ahead.  Defining your company’s goals and objectives will help you develop an effective and successful outdoor digital menu board strategy.

3 Considerations For Selecting a Successful Digital Drive-Thru Content Strategy

1. You MUST clearly define the menu board objective

Let’s ask the question again – Why do you want to use outdoor digital menu boards?  Increase the sale of promotions, upsell menu items and deliver menu content changes quickly to customers are strong reasons one should make the switch to digital.  Once you determine WHY you want digital menu boards, you can begin to determine what software and hardware will best compliment your goals to achieve overall success.

2.

How do you implement digital?

After you have laid out the content strategy, choose the technology.  Understand how you will manage the digital menu system.  Determine if you are able to assemble a team in house or if you will need to seek assistance from a professional firm to manage the system and menu changes.  Having the answers to these questions will make the research go much more smoothly.  Do not be afraid to ask for referrals from a trusted partner in the digital signage industry.

3. Choose a partner

A valued partner will put the customer’s success above everything else.  Do not let the driving force of the solution be based on the initial purchase price.  Research a partner that has experience and can prove their success deploying outdoor digital menu boards.  Ask for local store locations where you can see the products working in the field.  Understanding the total cost of ownership (initial purchase price and ongoing costs), planning for the future and meeting the company’s original goal will help you make an informed decision.

Quick Service Restaurants are faced with an overwhelming amount of options for outdoor digital menu board hardware and software solutions. When business decisions are based solely on the lowest price, you are settling for a solution that may not be good enough. Remember to keep a clear focus of the company’s objectives and goals. You are more likely to end up with the right solution.

Figuring out your company's content strategy is just one part of the outdoor digital menu board puzzle.

For more helpful tips, reference our blog post:
5 Simple Items to Consider When Making the Decision to Use Outdoor Digital Drive-Thru Menus

Considering 'Going Digital' in Your Drive-Thru?

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