--- title: 5 Considerations For Outdoor Digital Drive Thru Menu Boards description: Should your restaurant employ outdoor digital drive thru menu boards? Learn the 5 considerations for making the switch to digital menu boards. --- ![](https://blog.itsenclosures.com/hs-fs/hubfs/ITSENCLOSURES%20HEADER%20LOGO%20VIEWSTATION%20ICESTATION.png?width=425&height=87&name=ITSENCLOSURES%20HEADER%20LOGO%20VIEWSTATION%20ICESTATION.png "ITSENCLOSURES HEADER LOGO VIEWSTATION ICESTATION.png") [![](https://blog.itsenclosures.com/hubfs/itsenclosurescallnowviewstationicestationphone.png)](tel:1-800-423-9911)   [![SocIcon-LiveChat](https://blog.itsenclosures.com/hs-fs/hubfs/SocIcon-LiveChat.png?width=210&name=SocIcon-LiveChat.png)](https://www.websitealive9.com/433/operator/guest/gDefault_v2.asp?cframe=login&chattype=normal&groupid=433&websiteid=0&departmentid=0&sessionid_=&iniframe=&ppc_id=&autostart=&proactiveid=&text2chat_info=&loginname=&loginnamelast=&loginemail=&loginphone=&infocapture_ids=&infocapture_values=&dl=http%3A%2F%2Fwww.itsenclosures.com%2F%23&loginquestion=)   **[1-800-423-9911](tel:1-800-423-9911) | [Info@itsenclosures.com](mailto:info@itsenclosures.com) ** - [Home](http://www.itsenclosures.com/) - [Products](http://www.itsenclosures.com/products) - [Computer Enclosures](http://www.itsenclosures.com/IceStation) - [LCD Enclosures](http://www.itsenclosures.com/ViewStation-LCD-Enclosures) - [Printer Enclosures](http://www.itsenclosures.com/Printer-Enclosures) - [Rack Mount Enclosures](http://www.itsenclosures.com/Rack-Mount-Enclosures) - [Vented Rack Enclosures](http://www.itsenclosures.com/NetStation) - [Arm Solutions](http://www.itsenclosures.com/Articulating-Arm-Enclosure-Solutions) - [Electrical Enclosures](http://www.itsenclosures.com/IceBox-Junction-Enclosures) - [Thermal Management](http://www.itsenclosures.com/Thermal-Management) - [Industrial Keyboards](http://www.itsenclosures.com/Industrial-Keyboards-and-Pointing-Devices) - [Steals and Deals](https://info.itsenclosures.com/hot-list-deals) - [Purge Controls](http://www.itsenclosures.com/Hazardous-Area-Purge-Controls) - [About Us](http://www.itsenclosures.com/about-us) - [Blog](http://www.itsenclosures.com/blog) - [Images](http://www.itsenclosures.com/Image-Gallery) - [Computer Enclosures](http://www.itsenclosures.com/IceStation-Computer-Enclosure-Image-Gallery) - [LCD Enclosures](http://www.itsenclosures.com/ViewStation-LCD-Enclosure-Image-Gallery) - [Digital Menu Boards](http://www.itsenclosures.com/ViewStation-Outdoor-Digital-Menu-Boards-Image-Gallery) - [Video Gallery](http://www.itsenclosures.com/Video-Gallery) - [Computer Enclosures](http://www.itsenclosures.com/IceStation-Videos) - [LCD Enclosures](http://www.itsenclosures.com/LCD-Enclosures-Videos) - [Digital Menu Boards](http://www.itsenclosures.com/Digital-Menu-Boards-Videos) - [VLOGs](http://www.itsenclosures.com/VLOGs) - [News](http://www.itsenclosures.com/press-releases) - [Press Releases](http://www.itsenclosures.com/press-releases) - [Case Studies](http://www.itsenclosures.com/Case-Studies) - [Product Spotlights](http://www.itsenclosures.com/IceStation-Product-Spotlights) - [Contact](http://www.itsenclosures.com/contact-us) - [FAQs](http://www.itsenclosures.com/Frequently-Asked-Questions-FAQs) # ITSENCLOSURES Blog # 5 Considerations For Outdoor Digital Drive Thru Menu Boards Posted by [Jennifer Bissell](https://blog.itsenclosures.com/blog/author/jennifer-bissell) on Aug 4, 2014 8:55:00 AM Find me on: [Facebook](https://www.facebook.com/pages/ITSENCLOSURES/85041578207) [LinkedIn](https://www.linkedin.com/in/jenniferbissell) [Twitter](https://twitter.com/itsenclosures) - [Tweet](https://twitter.com/share) ### **WHY should my restaurant employ outdoor digital menu boards?** The answer to this question is becoming increasingly clear.  With the complexity of menu choices, day parting requirements and nutritional information regulation, digital menu boards offer the restaurateur the most flexible, long term solution possible. ### **5 Simple Items to Consider When Making the Decision to Use Outdoor Digital Drive Thru Menu Boards:** 1. Do we have a content strategy that will entice my customers to buy existing menu items while taking the opportunity to upsell? 2. ### **![dunkin_donuts_outdoor_digital_menu_boards_viewstation_itsenclosures.jpg](https://blog.itsenclosures.com/hs-fs/hubfs/dunkin_donuts_outdoor_digital_menu_boards_viewstation_itsenclosures.jpg?width=388&name=dunkin_donuts_outdoor_digital_menu_boards_viewstation_itsenclosures.jpg "dunkin_donuts_outdoor_digital_menu_boards_viewstation_itsenclosures.jpg")** Should we employ **both** a pre-sell AND full digital menu board in my drive-thru? 3. Are our displays reliable and **"Direct Sunlight"** capable / readable (1,500 nits of brightness or greater)? 4. Is our planned installation modular and serviceable in the unlikely event of a failure of one of the components? 5. Does our solution provider have a significant track record of installation and service of this type of equipment?  Can they make referrals to satisfied customers / evidence of success? Making the commitment to switch to [outdoor digital menu boards](https://blog.itsenclosures.com/blog/the-top-9-benefits-of-outdoor-digital-menu-boards) is a significant decision.  It often follows an indoor deployment of LCD menu boards.  After an indoor deployment, all of the elements for content and support are in place, thus reducing the incremental cost deploying digital menu boards to the drive-thru lanes. Do your homework and ask questions of your solution provider! **For more information: ** - **[OUTDOOR DIGITAL MENU BOARDS ALLOW FOR COMPETITIVE PRICING STRATEGY](https://blog.itsenclosures.com/blog/outdoor-digital-menu-boards-allow-for-competitive-pricing-strategy)** - **[GOING GREEN: OUTDOOR DIGITAL MENU BOARD ENERGY EFFICIENCY](https://blog.itsenclosures.com/blog/going-green-outdoor-digital-menu-board-energy-efficiency)** - **[DETERMINING THE EFFECTIVENESS OF OUTDOOR DIGITAL MENU BOARDS](https://blog.itsenclosures.com/blog/determining-the-effectiveness-of-outdoor-digital-menu-boards)** --- ### Considering digital? [![View ViewStation Videos](https://no-cache.hubspot.com/cta/default/364008/3cb7cad6-418d-40ec-8506-1410c2edf7b3.png)](https://cta-redirect.hubspot.com/cta/redirect/364008/3cb7cad6-418d-40ec-8506-1410c2edf7b3)   **HAVE QUESTIONS? 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