Generally speaking, there are two types of power: clean and dirty.

Clean electricity is any electrical power that is free from any noise, voltage spikes, and/or drops.

Millions and millions of people visit quick service restaurants each and every day.

For example, did you know that McDonald’s feeds 68 million people every day, and sells more than 75 burgers every second? That is a lot of people and sandwiches! We are not even counting Arby’s, Wendy’s, Burger King, Chick-fil-A, KFC, In-N-Out Burger, Taco Bell, and Hardy’s. These staggering stats are even more reason to consider installing digital menu boards at quick service restaurants. Digital signage provides a platform to deliver compelling content to entice customers to purchase specific items. This process is beneficial to the restaurant owner/operator, because sales of higher profit margin menu items and limited time offers (LTO’s) can dramatically increase profits. Quick service restaurants (QSR) can deliver unique content and make changes to the existing menu items - with the click of a button - from a regional or national operations center. Digital menus are an invaluable tool for the trendy, relevant QSR operator. According to the article, ‘The digital signage market grows exponentially as expansion activities edges up according to new research report‘, digital signage is an important tool for all QSRs to use, “Digital signage is changing the way businesses and organizations communicate in public places. It satisfies the demand for immediacy & relevance. it offers significant advantages over conventional signage & posters, which have to be designed and printed well in advance.”

There is no better time for restaurants to invest in digital menu boards.

Static signage will soon be rendered passé, because digital menu boards allow various, revolutionary options for restaurants, including quick price changes and the flexibility to provide real time nutritional and caloric information to customers. Ever changing nutritional information may accompany the menu items displayed on the screen and enable customers to make informed, healthy ordering decisions.

Why are outdoor digital drive-thru menu boards important?

Presell boards at a Quick Service Restaurant drive thru can be the store’s most influential marketing tool for customers waiting to order.

With eye catching and glitzy imagery or video, limited time offers or food and drink specials can be highlighted in a unique and fun way. This can lead to bigger orders and more revenue for the restaurant. As the article, ‘Outdoor Digital Signage Lights Up QSR Industry’ states, “some QSR operators see as much as 70 percent of their sales from people who never walk in the store…Because of the enhanced, personalized customer experience digital menu boards bring, QSRs are in a position to upgrade their old displays and start reaping significant financial benefits from these new digital displays.”

For decades, Quick Service Restaurants (QSRs) have relied on static menu boards in the drive-thru. This strategy is ineffective, limited in nature, and 'old school.' Digital is Dynamic!

In the past few years, most QSRs have deployed some form of digital signage INSIDE the store, but not in the drive-thru. Ironically, approximately 70% of a QSR’s business is derived OUTSIDE at the drive-thru.

A presell digital board can be one of the most influential sales tools for a Quick Service Restaurant!

The most important communication tool in a QSR’s drive-thru is the main menu board.  However, a presell board can be one of the most influential sales tools for the restaurant. The presell board is the first advertising message the customer will see in the que line. If the que line is 2-3 cars deep, a customer might be starting at the presell board – this means that it can be very influential. Therefore, in a drive-thru, a digital presell message will not only impact a check average, but can also shape the customer’s entire experience. The content strategy plays an integral part in the restaurant’s success with the digital menu board program.

From small start-ups to large chains with thousands of locations, outdoor digital menu boards can help a Quick Service Restaurant (QSR) drive sales in the drive-thru.

Digital menu boards make it easy to feature and highlight various promotional food and drink items. Pricing and specials can also be updated throughout the day. The possibilities are endless!

Restaurants can reach sales goals by implementing the right solution from the beginning of the project. These tips will help guide a QSR toward a solution that helps build the brand image, increase sales, and reduce unnecessary print costs.

Outdoor digital menu boards help in the ordering process, create a dynamic way to promote specials and limited time offers, and increase a Quick Service Restaurant’s (QSR) bottom line.

At the beginning of a deployment, outdoor digital menu boards may seem like a significant investment. However, if done right, the benefits far exceed the upfront costs.  According to Amy Borroughs, in her article, ‘Digital Signage Saves Time, and It Can Also Save Money,’ digital has many benefits, “digital systems eliminate a significant amount of paper-based communications. After an initial upfront investment, digital signage earns its keep through savings on professional printing, paper and ink cartridges, waste collection and the personnel required to create and distribute paper notices.”

When deploying outdoor digital menu boards, it is essential to not only consider the technology, but also the overall menu strategy.

Well thought out digital content is critical to the success or failure of a project. Although the hardware is a key element in displaying a reliable message, it is the customer who defines the actual success of digital menu boards. After all, Quick Service Restaurants want to drive sales and profitability by going digital.