"I will provide the LCD for my outdoor digital signage project."

How do I select the RIGHT LCD for a digital menu solution?

Choosing the correct LCD to use in an outdoor digital menu board is crucial to the success of the solution.  On average, 70% of a Quick Service Restaurant’s business comes from the drive-thru.  It is important to select the correct outdoor solution that will not only increase sales but will be visible 24/7 despite the environmental conditions that may exist. 

Many QSRs do not consider the importance of using a commercial-grade LCD outdoors.  However, using the incorrect LCD can cause display failures, downtime and a poor customer experience.  There are several factors to take into consideration when choosing an LCD for an outdoor digital menu board.

Should my Quick Service Restaurant employ a presell and full digital menu board in the drive-thru?

We cannot stress enough the importance of clearly defining your menu board content strategy. As a restaurant owner/operator, you should be able to determine what you want to accomplish with an outdoor digital menu board. Once you have determined your company’s goals and objectives, you can develop a effective strategy to implement digital menus in your drive-thru.

Select the RIGHT Outdoor LCD enclosure!

Digital signage is everywhere! Most outdoor applications require some type of enclosure to protect the LCD and media player from weather, temperature fluctuations and vandalism.  When chosen correctly, a LCD enclosure will ensure operation, up time and integrity to the overall solution.

You've been tasked to launch a new digital signage project.

 
Not sure where to start?

There are a number of components that need to come together for a digital signage project to become successful. Figuring out where to start can be overwhelming. It is important to research the various products and services required to develop an effective campaign.

The challenge may be how to better market to a certain audience, how to keep workers better informed of company matters, or keep commuters abreast of when the next train will arrive at the station. The maze of hardware choices are abundant, but the following considerations will serve as a guide to making an informed decision.

WHY should my restaurant employ outdoor digital menu boards?

The answer to this question is becoming increasingly clear.  With the complexity of menu choices, day parting requirements and nutritional information regulation, digital menu boards offer the restaurateur the most flexible, long term solution possible.