--- title: 2 Hardware Factors that Affect Digital Signage Content description: Two LCD hardware factors that will affect the outcome of the digital sign installation, include resolution and brightness. When choosing hardware and software to drive the overall digital signage strategy, reliability should always be a top priority. --- ![](https://blog.itsenclosures.com/hs-fs/hubfs/ITSENCLOSURES%20HEADER%20LOGO%20VIEWSTATION%20ICESTATION.png?width=425&height=87&name=ITSENCLOSURES%20HEADER%20LOGO%20VIEWSTATION%20ICESTATION.png "ITSENCLOSURES HEADER LOGO VIEWSTATION ICESTATION.png") [![](https://blog.itsenclosures.com/hubfs/itsenclosurescallnowviewstationicestationphone.png)](tel:1-800-423-9911)   [![SocIcon-LiveChat](https://blog.itsenclosures.com/hs-fs/hubfs/SocIcon-LiveChat.png?width=210&name=SocIcon-LiveChat.png)](https://www.websitealive9.com/433/operator/guest/gDefault_v2.asp?cframe=login&chattype=normal&groupid=433&websiteid=0&departmentid=0&sessionid_=&iniframe=&ppc_id=&autostart=&proactiveid=&text2chat_info=&loginname=&loginnamelast=&loginemail=&loginphone=&infocapture_ids=&infocapture_values=&dl=http%3A%2F%2Fwww.itsenclosures.com%2F%23&loginquestion=)   **[1-800-423-9911](tel:1-800-423-9911) | [Info@itsenclosures.com](mailto:info@itsenclosures.com) ** - [Home](http://www.itsenclosures.com/) - [Products](http://www.itsenclosures.com/products) - [Computer Enclosures](http://www.itsenclosures.com/IceStation) - [LCD Enclosures](http://www.itsenclosures.com/ViewStation-LCD-Enclosures) - [Printer Enclosures](http://www.itsenclosures.com/Printer-Enclosures) - [Rack Mount Enclosures](http://www.itsenclosures.com/Rack-Mount-Enclosures) - [Vented Rack Enclosures](http://www.itsenclosures.com/NetStation) - [Arm Solutions](http://www.itsenclosures.com/Articulating-Arm-Enclosure-Solutions) - [Electrical Enclosures](http://www.itsenclosures.com/IceBox-Junction-Enclosures) - [Thermal Management](http://www.itsenclosures.com/Thermal-Management) - [Industrial Keyboards](http://www.itsenclosures.com/Industrial-Keyboards-and-Pointing-Devices) - [Steals and Deals](https://info.itsenclosures.com/hot-list-deals) - [Purge Controls](http://www.itsenclosures.com/Hazardous-Area-Purge-Controls) - [About Us](http://www.itsenclosures.com/about-us) - [Blog](http://www.itsenclosures.com/blog) - [Images](http://www.itsenclosures.com/Image-Gallery) - [Computer Enclosures](http://www.itsenclosures.com/IceStation-Computer-Enclosure-Image-Gallery) - [LCD Enclosures](http://www.itsenclosures.com/ViewStation-LCD-Enclosure-Image-Gallery) - [Digital Menu Boards](http://www.itsenclosures.com/ViewStation-Outdoor-Digital-Menu-Boards-Image-Gallery) - [Video Gallery](http://www.itsenclosures.com/Video-Gallery) - [Computer Enclosures](http://www.itsenclosures.com/IceStation-Videos) - [LCD Enclosures](http://www.itsenclosures.com/LCD-Enclosures-Videos) - [Digital Menu Boards](http://www.itsenclosures.com/Digital-Menu-Boards-Videos) - [VLOGs](http://www.itsenclosures.com/VLOGs) - [News](http://www.itsenclosures.com/press-releases) - [Press Releases](http://www.itsenclosures.com/press-releases) - [Case Studies](http://www.itsenclosures.com/Case-Studies) - [Product Spotlights](http://www.itsenclosures.com/IceStation-Product-Spotlights) - [Contact](http://www.itsenclosures.com/contact-us) - [FAQs](http://www.itsenclosures.com/Frequently-Asked-Questions-FAQs) # ITSENCLOSURES Blog # 2 Hardware Factors that Affect Digital Signage Content Posted by [Jennifer Bissell](https://blog.itsenclosures.com/blog/author/jennifer-bissell) on Mar 12, 2018 3:20:15 PM Find me on: [Facebook](https://www.facebook.com/pages/ITSENCLOSURES/85041578207) [LinkedIn](https://www.linkedin.com/in/jenniferbissell) [Twitter](https://twitter.com/itsenclosures) - [Tweet](https://twitter.com/share) # “It starts with a strong digital signage content strategy!”   While this statement is very true, there is more to an LCD enclosure project than most people realize. During the planning phase, you must consider not only the marketing message, but also the network, design, content, and above all – the hardware. [Digital signage](http://www.itsenclosures.com/ViewStation-LCD-Enclosures) lives through the hardware, and the hardware cannot function without quality content.A primary purpose of digital is to set vendors apart and differentiate themselves in a competitive marketplace. Ensure that the message is both compelling and visible. According to Bradley Cooper, in his article ‘[3 Future Trends Set to Change the Digital Signage Landscape](https://www.digitalsignagetoday.com/articles/3-future-trends-set-to-change-the-digital-signage-landscape/),' digital signs must be engaging and eye-catching, “It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere 'background noise'… End users realize they need to stand out to avoid turning into another annoyance to customers." **In this blog, we focus on two LCD hardware factors that will affect the outcome of the digital sign installation.**   **![outdoor digital signage menu boards wendys itsenclosures viewstation.jpg](https://blog.itsenclosures.com/hs-fs/hubfs/outdoor%20digital%20signage%20menu%20boards%20wendys%20itsenclosures%20viewstation.jpg?width=330&name=outdoor%20digital%20signage%20menu%20boards%20wendys%20itsenclosures%20viewstation.jpg)Resolution** Consider the distance in which the consumer will be viewing the digital signage. The [LCD](https://blog.itsenclosures.com/blog/6-reasons-customers-claim-they-can-purchase-a-cheaper-lcd-enclosure) resolution, required for an outdoor digital menu board, will vary greatly compared to signage viewed from a road. Content viewed from 10-feet or closer, will require a much higher resolution – likely 1920 x 1080. However, if this same message is viewed 50-feet from a street, it would be extremely difficult… if not impossible to read. For further distance viewing, a large LED display board may be used. LED is measured in the number of pixels that are necessary to obtain the necessary brightness to display the words, graphics, and animations. **Brightness** Research the brightness, or the “nits” that the [LCD](https://blog.itsenclosures.com/blog/4-things-to-know-before-bidding-digital-signage-projects) produces. In direct sunlight and/or outdoor applications, 1,500 nits of brightness (or greater) are necessary. Many display manufacturers use the buzz word “high bright,” but upon closer review are only 750 nits or less. For example, consider the outcome when viewing your iPhone or Android smartphone screen on a sunny day – you can barely make out the display. The same effect occurs when using an LCD that is not bright enough outdoors. Failing to choose a high bright LCD will cause content to be unviewable and, therefore, ineffective. When choosing the hardware and software to drive the overall digital sign strategy, reliability should always be a top priority. Although LCDs are commonplace now, a properly executed solution starts with the hardware chosen for the project. Great content and high-quality hardware will give advertisers the necessary boost to catch the eye of the audience. **For More Information:** **  -- [7 Questions for Developing an Outdoor Strategy](https://blog.itsenclosures.com/blog/7-questions-for-developing-an-outdoor-digital-signage-strategy)** **  -- [3 Items to Consider for Installing Outdoor Digital Signs](https://blog.itsenclosures.com/blog/3-items-to-consider-for-installing-outdoor-digital-signage)** **[![Sanitary Leg Kit for NEMA 4X computer enclosure](https://no-cache.hubspot.com/cta/default/364008/38119dff-e7a7-4e46-bd90-f2f9578949ab.png)](https://cta-redirect.hubspot.com/cta/redirect/364008/38119dff-e7a7-4e46-bd90-f2f9578949ab)**   **HAVE QUESTIONS? LET US KNOW HOW WE CAN BEST ASSIST YOU! **CONTACT AN 'ITSENCLOSURES EXPERT' AT 1-800-423-9911 -OR- SEND AN EMAIL TO: [INFO@ITSENCLOSURES.COM](mailto:INFO@ITSENCLOSURES.COM)****   Topics: [Outdoor Digital Signage](https://blog.itsenclosures.com/blog/topic/outdoor-digital-signage) ### Subscribe to Email Updates [![](https://blog.itsenclosures.com/hs-fs/hub/364008/file-700434058.jpg?width=343&height=196&name=file-700434058.jpg "Download_Product Catalog_CTA.jpg")](http://www.itsenclosures.com/Download-Product-Information) ### Recent Posts ### Posts by Topic - [Outdoor Digital Signage (36)](https://blog.itsenclosures.com/blog/topic/outdoor-digital-signage) - [Computer Enclosures (35)](https://blog.itsenclosures.com/blog/topic/computer-enclosures) - [Outdoor Digital Menu Boards (32)](https://blog.itsenclosures.com/blog/topic/outdoor-digital-menu-boards) - [Digital Signage (27)](https://blog.itsenclosures.com/blog/topic/digital-signage) - [LCD Enclosures (26)](https://blog.itsenclosures.com/blog/topic/lcd-enclosures) - [Enclosure Thermal Management (22)](https://blog.itsenclosures.com/blog/topic/enclosure-thermal-management) - [NEMA 4X Enclosures (16)](https://blog.itsenclosures.com/blog/topic/nema-4x-enclosures) - [Printer Enclosures (12)](https://blog.itsenclosures.com/blog/topic/printer-enclosures) - [Computer Enclosure (10)](https://blog.itsenclosures.com/blog/topic/computer-enclosure) - [Industrial Enclosures (9)](https://blog.itsenclosures.com/blog/topic/industrial-enclosures) - [PC Enclosure (9)](https://blog.itsenclosures.com/blog/topic/pc-enclosure) - [Kiosks (6)](https://blog.itsenclosures.com/blog/topic/kiosks) - [Rack Mount Enclosure (5)](https://blog.itsenclosures.com/blog/topic/rack-mount-enclosure) - [TouchScreen Enclosures (5)](https://blog.itsenclosures.com/blog/topic/touchscreen-enclosures) - [Hazardous Area Computer Enclosures (4)](https://blog.itsenclosures.com/blog/topic/hazardous-area-computer-enclosures) - [Indoor Digital Signage (3)](https://blog.itsenclosures.com/blog/topic/indoor-digital-signage) - [Server Enclosure (3)](https://blog.itsenclosures.com/blog/topic/server-enclosure) - [Electrical Enclosure (2)](https://blog.itsenclosures.com/blog/topic/electrical-enclosure) - [Gasket (2)](https://blog.itsenclosures.com/blog/topic/gasket) - [Industrial Keyboards (2)](https://blog.itsenclosures.com/blog/topic/industrial-keyboards) - [Anti-ligature LCD Enclosures (1)](https://blog.itsenclosures.com/blog/topic/anti-ligature-lcd-enclosures) - [Digital Menu Boards (1)](https://blog.itsenclosures.com/blog/topic/digital-menu-boards) see all - [Sitemap](http://www.itsenclosures.com//Sitemap) - [Privacy Policy](http://www.itsenclosures.com//Privacy-Policy) - [Terms & Conditions](http://www.itsenclosures.com//Terms--Conditions) [![Facebook](https://www.itsenclosures.com/images/SocIcon-Facebook2.png)](https://www.facebook.com/ITSENCLOSURES-85041578207) [![Twitter](https://www.itsenclosures.com/images/SocIcon-Twitter2.png)](https://twitter.com/itsenclosures) [![YouTube](https://www.itsenclosures.com/images/SocIcon-YouTube2.png)](https://www.youtube.com/channel/UCxvzSCrmlJJ_pKFnYL6MUpw) [![LinkedIn](https://www.itsenclosures.com/images/SocIcon-LinkedIn2.png)](https://www.linkedin.com/company/itsenclosures) [![Blogger](https://www.itsenclosures.com/images/SocIcon-Blogger2.png)](https://blog.itsenclosures.com/blog) [![Live Chat](https://www.itsenclosures.com/images/SocIcon-LiveChat2.png)](https://www.websitealive9.com/433/operator/guest/gDefault_v2.asp?cframe=login&chattype=normal&groupid=433&websiteid=0&departmentid=0&sessionid_=&iniframe=&ppc_id=&autostart=&proactiveid=&text2chat_info=&loginname=&loginnamelast=&loginemail=&loginphone=&infocapture_ids=&infocapture_values=&dl=http%3A%2F%2Fwww.itsenclosures.com%2F%23&loginquestion=) **ITSENCLOSURES 271 Westec Drive, Mt. 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