Upscale outdoor shopping malls seem to be popping upeverywhere in suburbia. The popular trend for deploying digital signage runs parallel with the growing number of outdoor retail outlets.
From wayfinding to advertisements, digital signage plays a major role at outdoor malls. Celia Anderson, in her article for Digital Signage Today, describes how digital is influential, “Sixty-three percent of people report that digital signage catches their attention. This percentage is significantly higher than TV, Internet and billboard advertising. Retailers are choosing digital signage due to its low cost and flexibility, but high impact is the key advantage.”
A big decision when planning an outdoor digital signage project is to determine if the environmental LCD enclosure or kiosk should include a touchscreen. The answer is not as easy as one would think. Some retailers may actually need a combination of non-touch and interactive touchscreen directories.