Millions and millions of people visit quick service restaurants each and every day.
For example, did you know that McDonald’s feeds 68 million people every day, and sells more than 75 burgers every second? That is a lot of people and sandwiches! We are not even counting Arby’s, Wendy’s, Burger King, Chick-fil-A, KFC, In-N-Out Burger, Taco Bell, and Hardy’s. These staggering stats are even more reason to consider installing digital menu boards at quick service restaurants. Digital signage provides a platform to deliver compelling content to entice customers to purchase specific items. This process is beneficial to the restaurant owner/operator, because sales of higher profit margin menu items and limited time offers (LTO’s) can dramatically increase profits. Quick service restaurants (QSR) can deliver unique content and make changes to the existing menu items - with the click of a button - from a regional or national operations center. Digital menus are an invaluable tool for the trendy, relevant QSR operator. According to the article, ‘The digital signage market grows exponentially as expansion activities edges up according to new research report‘, digital signage is an important tool for all QSRs to use, “Digital signage is changing the way businesses and organizations communicate in public places. It satisfies the demand for immediacy & relevance. it offers significant advantages over conventional signage & posters, which have to be designed and printed well in advance.”
4 Reasons Your Restaurant Needs Outdoor Digital Menu Boards
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70% of business is done in the drive-thru
It is estimated that over 50 million Americans visit fast food restaurants daily - equating to 12.4 billion(!) trips made in the drive-thru per year. It begs the question: is your restaurant missing sales, because outdoor digital menu boards are not in use? Allocate funds now for next year’s budget to test digital outdoors at some of your stores. It has been proven time and time again that digital will spur sales!
2. When using a digital menu board, QSRs experience an 8% increase in sales
Digital menus allow a restaurant to deliver up-to-date information and menu changes with the click of a button. Customers are drawn to mouthwatering content and are much more likely to purchase items viewed in video/animation or featured on a dynamic digital display. Restaurants utilizing digital signage are often perceived by the public to be modern and ‘keeping up with the times.’
3. Restaurants can increase the sales of promotional items by up to 38%
Employing a presell board will help restaurants sell highly profitable menu items and promote limited time offers. On average, a drive-thru order is completed in approximately 226 seconds. That is time that can be used to create a buzz with specials and marketing messages. Promotional items featured on a presell board can easily be changed to reflect a particular time of the day. For example, advertise a new cold brew coffee and cupcake special in the morning, then switch to the new, must have spicy burger combo during the lunch rush, and a refreshing raspberry green iced tea during the afternoon.
4. Outdoor digital menu boards save restaurants money
From eliminating the need to print paper menus every time the menu changes to incorporating an order confirmation board into the dynamic software, digital menus will most certainly save money over the course of ownership. Although the initial investment for digital menu boards can be significant (compared to static versions), over time adaptable digital menu board systems will provide a more efficient and cost saving process for a QSR. You must spend money to make money!
Now is the time to make the switch to digital menu boards!
Compared to digital menu boards deployed just 4-5 years ago, leaps and bounds have been made in the drive-thru lane. Both player devices and LCDs have become more robust and boast higher heat tolerances and brighter screens. These improvements are especially important when enclosing electronics outdoors in direct sunlight. Enclosure manufacturers are now able to provide ample cooling through forced air, eliminating the need for complex and costly compressor based air conditioning units. A fan cooled enclosure is more energy efficient, easier to maintain for the QSR (change the filters regularly), and considerably less expensive than previous models.
For More Information:
- Helpful Advice for Restaurants Seeking Outdoor Digital Menu Boards
- 3 Common Misconceptions for Digital Drive-Thru Menu Boards
- The QSR Digital Presell Board – 3 Quick Benefits
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