Change is good. It keeps life fresh and exciting.
Change is also good when it comes to changing your outdoor messaging in your drive-thru menu. Has your company considered Quick Service Restaurant digital menu board enclosures with drive-thru lanes in mind? Being able to quickly and efficiently change your menu’s options, pricing, specials, calorie information, and more is an easy change to make with digital. Outdoor digital menu boards provide your company with the most attractive and functional solution for all of your outdoor messaging. It also gives your customers an all-new drive-thru experience, which makes your restaurant more appealing and hip.
Four Benefits of Going Digital in Your Drive-Thru
1. Far More Fun and Attractive than Static Signage
Digital Signage gives your company branded, fluid messaging. For example, at a drive-thru, your company could devise different menus or pricing depending on the time of day (breakfast, lunch, dinner, or even late night) or utilize an hourly/daily/weekly featured product. This featured item could change various times, depending on what’s in stock or what is the most profitable for your company. You will no longer need to have multiple signs - in various sizes - printed throughout the calendar year. Digital menus can be changed again and again and again. Now that’s efficiency at its finest!
2. Virtually Unlimited “Real Estate”
With one or three high bright LCD monitors, your company can change what is being seen by consumers. When using static menus, there is no way to test, other than to spend money constantly changing the menu. With outdoor digital menu boards, the size of the menu can change anytime you desire and your company can figure out where people are looking and what they are buying. You could change font sizes, color schemes for holidays, eye-catching graphics, or simply move items around to make sure that they are getting noticed.
3. Reach Your Customers in an All-New Way
Your company will stand out from the crowd. The signs can be animated to grab the attention of those in the drive-thru. Static messaging becomes boring, white noise and, therefore, it’s extremely ineffective. Your company’s custom branding colors and logo can be visible both on the screen and on the enclosure. Plus, with sunlight readable 47" LCDs with automatic dimming capabilities, the sun will never be an issue.
4. High Value for Your Customers
When a customer pulls up to the drive-thru, it can oftentimes be daunting for them to find what they are looking for, and therefore the process will greatly slow down. This means longer drive-thru lines! Show your customers that their precious time is valuable. Digital menu boards make it easy to quickly see and review the entire menu. They are bright, colorful, and impactful. Restaurants can push their most popular or most profitable items using highly noticeable and visually appealing content. It’s that simple and efficient.
When you are looking to revise and reinvigorate your outdoor messaging and drive-thru menus, check out the Top 9 Benefits of Outdoor Digital Menu Boards
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