From small start-ups to large chains with thousands of locations, outdoor digital menu boards can help a Quick Service Restaurant (QSR) drive sales in the drive-thru.

Digital menu boards make it easy to feature and highlight various promotional food and drink items. Pricing and specials can also be updated throughout the day. The possibilities are endless!

Restaurants can reach sales goals by implementing the right solution from the beginning of the project. These tips will help guide a QSR toward a solution that helps build the brand image, increase sales, and reduce unnecessary print costs.

Determining the overall value in quality computer enclosures and where to spend money is very important for manufacturers.

Every year, companies spend millions of dollars replacing failing electronic equipment. What if manufacturers could prevent unnecessary computer failures caused by environmental conditions? The answer lies within specifying a high-quality, durable pc enclosure. However, many IT department managers are left wondering: “How do I justify the investment to upper management?” Consideration of the capabilities of the product(s) can go a long way in the understanding of how one can maximize its use. Simply housing a lone computer - inside of an enclosure - is the equivalent of using a smart phone just to make phone calls. Make the most out of your investment by enclosing a pc, monitor, printer, power supply, and network equipment.

Many companies utilize a server room to house important network equipment.

There are a number of rack mount enclosures available on the market. However, finding the right solution for your company does require some thorough research. Identifying and understanding the following 3 considerations will help you make a well informed decision on the best rack enclosure for the job.

Outdoor digital menu boards help in the ordering process, create a dynamic way to promote specials and limited time offers, and increase a Quick Service Restaurant’s (QSR) bottom line.

At the beginning of a deployment, outdoor digital menu boards may seem like a significant investment. However, if done right, the benefits far exceed the upfront costs.  According to Amy Borroughs, in her article, ‘Digital Signage Saves Time, and It Can Also Save Money,’ digital has many benefits, “digital systems eliminate a significant amount of paper-based communications. After an initial upfront investment, digital signage earns its keep through savings on professional printing, paper and ink cartridges, waste collection and the personnel required to create and distribute paper notices.”

Many Quick Service Restaurants (QSRs) are making the exciting switch to digital menu boards - inside of their restaurants - to boost sales, create a buzz, promote specials/limited time offers, and reduce print costs. 

Choosing the perfect combination of a dynamic LCD and a strong content strategy are top concerns, but there are many other considerations that dictate the overall success of a digital menu board project.

In some environments, it may be advantageous to install a protective enclosure around the digital menu board system. 

Regular maintenance on enclosure thermal management will prevent costly breakdowns. It is necessary on even the most reliable computer enclosure system(s).

When deploying computer or printer enclosures in a factory or industrial setting, thermal management (air conditioners, filtered fan systems, heat exchangers, etc.) should be considered to extend the life of the electronics. However, it is not a simple install and forget solution. The thermal management must be checked and maintained often.

When deciding on the perfect outdoor LCD enclosure, a good bit of emphasis is put onto the outdoor environment.

Will the LCD be exposed to direct sunlight? What are the high and low temperatures? What electronics will be used inside of the enclosure? What type of thermal management is needed? These are all common questions an enclosure company will ask to make an appropriate recommendation. With that being said, preparing to install digital signage outdoors includes a number of risks and hazards. The installation should be well planned to prevent potential problems. Installing digital signage that is heavy and in an area it was not originally intended can pose a risk to the public.

When it comes to maintaining sanitary equipment in the food and beverage industry, operators need to be proactive about the overall cleanliness of their respective facility.

In the winter of 2011, President Obama signed into law the biggest overhaul of American food safety laws since the 1930’s. The Food and Safety Modernization Act directs the FDA to issue new regulations designed to shift the agency’s focus from responding to food safety problems to actually preventing them from ever happening. 

When deploying outdoor digital menu boards, it is essential to not only consider the technology, but also the overall menu strategy.

Well thought out digital content is critical to the success or failure of a project. Although the hardware is a key element in displaying a reliable message, it is the customer who defines the actual success of digital menu boards. After all, Quick Service Restaurants want to drive sales and profitability by going digital.

Looking to deploy outdoor digital signage for your company or client? 

When considering a digital signage solution, there are many items to consider, including screen size, enclosure material, and thermal management. However, one of the main topics of concern is the location of the digital sign. Like retail space, real estate, and restaurants, when installing digital signage, location is everything! Location, Location, Location. You simply cannot purchase and install digital signage without first considering the various factors that may hinder visibility and longevity. The sun plays a large role in whether the digital signage will be a success or failure. There are a few things that, when prepared and planned properly, will create the perfect environment for any outdoor digital deployment.