There are many exciting and beneficial aspects of utilizing vibrant outdoor digital menu boards in a Quick Service Restaurant (QSR) drive-thru lane.
Menu boards are sleek, eye-catching, and persuasive by themselves, but what technologies can be used to make the menu boards even smarter and ultimately increase food and beverage sales? A QSR’s menu board is one of the most important marketing and communication tools the store has in its arsenal, so why not maximize the utility of the digital menus and make them extremely intelligent? As technology continues to advance at fast rates, there are a few new ways to make digital menu boards extra “smart!”