Deploying outdoor digital signage presents a set of unique challenges.
Challenges can be overcome with proper preparation and can maximize the user’s return on investment. Ryan Kh, in his article, ‘3 Case Studies That Prove Digital Signs Work,’ explains how digital can be a valuable resource for any company’s marketing strategy, “Digital signage is becoming a notable trend in marketing. Both local and multinational companies are using digital signs to reach and engage with their customers, and if you’ve been paying attention, they’re working…Digital signs have been proven to be very engaging.”
When planning for a signage project, be sure to research the various options available to make an informed decision. Compared to an indoor solution, outdoor digital signage installations require more robust enclosures, electronics, and thermal management systems. Do not make the mistake of using the same budget as indoors, because the environments are simply not the same.