How important is a site survey when planning an outdoor digital menu board project?

Many digital menu board installations are retrofits for existing sites. Most stores or quick service restaurants will require prep work to install an outdoor digital menu board. A site survey is extremely important and will eliminate the guesswork when preparing for the upcoming project. There are a number of important items to consider during the site survey to ensure a smooth transition from static to digital menu boards.

How do temperatures affect an outdoor digital signage solution?

Temperature extremes play a major role in deciding what kind of outdoor digital signage your company may need. If the LCD or media player overheats, your equipment could malfunction or necessitate an expensive on-site repair. This could cost an excessive amount to fix. Obviously, weather and geographic location are extremely important when reviewing the many different outdoor digital signage solutions available in the marketplace, whether it be an outdoor digital menu board for your quick service restaurant, or an LCD enclosure displaying when the next train is arriving (see image above). Being able to regulate the temperature inside the LCD enclosure is vital.

Is your planned outdoor digital menu board installation modular and serviceable in the unlikely event of a failure of one of the components?

Will your menu board continue to work properly, even though someone is servicing the back of the sign? This is an important question to ask, when deciding from which company to purchase your new and innovative outdoor digital menu board. As you know, if you are down for even 30 minutes, it could mean substantial loss of revenue. Being able to access and quickly service your menu board - and continue to take orders - is essential for any quick service restaurant (QSR).

"I will provide the LCD for my outdoor digital signage project."

How do I select the RIGHT LCD for a digital menu solution?

Choosing the correct LCD to use in an outdoor digital menu board is crucial to the success of the solution.  On average, 70% of a Quick Service Restaurant’s business comes from the drive-thru.  It is important to select the correct outdoor solution that will not only increase sales but will be visible 24/7 despite the environmental conditions that may exist. 

Many QSRs do not consider the importance of using a commercial-grade LCD outdoors.  However, using the incorrect LCD can cause display failures, downtime and a poor customer experience.  There are several factors to take into consideration when choosing an LCD for an outdoor digital menu board.

Should my Quick Service Restaurant employ a presell and full digital menu board in the drive-thru?

We cannot stress enough the importance of clearly defining your menu board content strategy. As a restaurant owner/operator, you should be able to determine what you want to accomplish with an outdoor digital menu board. Once you have determined your company’s goals and objectives, you can develop a effective strategy to implement digital menus in your drive-thru.

You've been tasked to launch a new digital signage project.

 
Not sure where to start?

There are a number of components that need to come together for a digital signage project to become successful. Figuring out where to start can be overwhelming. It is important to research the various products and services required to develop an effective campaign.

The challenge may be how to better market to a certain audience, how to keep workers better informed of company matters, or keep commuters abreast of when the next train will arrive at the station. The maze of hardware choices are abundant, but the following considerations will serve as a guide to making an informed decision.