Why does a Quick Service Restaurant want to employ outdoor digital drive-thru menu boards?
Making the decision to switch from static to digital menu boards is a significant decision, especially in the drive-thru. Before this decision is made, you must ask yourself “Why do you want digital menus?” If your response is “Digital menu boards are cool” or “My competitor is doing it, so I should too”, you have a tough road ahead. Defining your company’s goals and objectives will help you develop an effective and successful outdoor digital menu board strategy.
