America has quite the love affair with quickly grabbing breakfast, lunch, dinner, afternoon drinks/snacks and fourth meal at the drive-thru.
In fact, it is estimated that 60-70% (some chains claim 85%) of all Quick Service Restaurant (QSR) business comes directly through the convenient drive-thru. That is over two-thirds of all quick service restaurant sales! According to QSR Magazine, “Visits to quick-service drive-thru’s were up 2 percent to 12.4 billion in 2014, according to research from The NPD Group, with drive thru representing a larger share of business than either carry-out or dine-in.” Precisely why QSRs should constantly be spending time and money improving the overall drive-thru experience.