Ready to move forward with digital boards inside of the store and outside at the drive-thru?
A vibrant digital presence can garner a sales surge and make a quick service restaurant (QSR) stand out from the overcrowded ‘fast food’ pack. Making the decision to switch to digital menu boards is the first step, but it is simply not enough to sell more double cheeseburgers and banana smoothies. A strong, digital content strategy is absolutely crucial to the overall success of the project. The strategy should be well thought out and focused on the goals of the restaurant. It will take a savvy team of experts to create the content that will lead to an increase in sales. The return on investment (ROI) is critical and should be at the forefront of the planning stage. What needs to be analyzed, before the introduction of digital menu boards?