As Quick Service Restaurants (QSRs) install digital menu boards across the country, one might say, ‘It is cheaper to install interior digital boards at our restaurants. We do not want to deal with sourcing special, brighter, LCDs and environmentally sealed enclosures.' This could be true, but it is also true that approximately 60-70% of QSR customers are buying their chicken sandwiches, fries, and medium Coke at the drive-thru. If a restaurant only has digital menu boards on the inside, they are simply not influencing the majority of their customers (over two-thirds). With digital, the options are endless and with static, the options are limited - unless new menus are printed every time that the restaurant makes a change to their prices or food choices (wow, that is a lot of menus!).