Outdoor digital menu boards have made tremendous technological advances since the first introduction to the Quick Service Restaurant (QSR) market.
QSRs began expressing interest in digital menus for drive-thru lanes roughly 10 years ago, as they began the transition (across the board) from static to digital, both indoors… and out. The drive-thru is not something that should be ignored when implementing digital signage. According to Steve McDonnell from Demand Media, McDonald’s drive-thru accounts for 65% of all sales and he added, “QSR and Insula Research estimate that about 50 to 70 percent of fast food sales arrive courtesy of drive-thru windows.” In fact, a recent AYTM survey showed that only 6% of those polled would never use a drive-thru… only 6%. The drive-thru is very important to a QSR, which simply means that they should make it the best and most efficient experience for customers. Precisely why QSRs are starting to install outdoor digital menu boards. It is the future, plain and simple.